5/31/2023 0 Comments Lucky strike hit parade![]() Rolfe the show was heard on the NBC Red network for an hour at 10 p.m. The origins of the format can be traced back to the Lucky Strike Dance Orchestra (aka Lucky Strike Orchestra), which aired from 1928 to 1931, sponsored by Lucky Strike cigarettes. They made a general statement that it was based mainly on "readings of radio requests, sheet music sales, dance-hall favorites and jukebox tabulations" Radio Guide claimed "an endless popularity poll on a nationwide scale." The show's ad agencies-initially Lord and Thomas and later Batten, Barton, Durstine & Osborne-never revealed the specific sources or the methods that were used to determine top hits. Some believe song choices were often arbitrary due to various performance and production factors. Listeners were informed that the " Your Hit Parade survey checks the best sellers on sheet music and phonograph records, the songs most heard on the air and most played on the automatic coin machines, an accurate, authentic tabulation of America's taste in popular music." However, the exact procedure of this "authentic tabulation" remained a secret. Occasional performances of standards and other favorite songs from the past were known as "Lucky Strike Extras." Later, a countdown with fanfares led to the top three finalists, with the number one song for the finale. The earliest format involved a presentation of the top 15 songs. The program's title was not officially changed to "Your Hit Parade" until Novem(" Al Goodman to Be Maestro on Radio Series," Oakland Tribune, November 9, 1935, p. 14.)Įach Saturday evening, the program offered the most popular and bestselling songs of the week. ![]() The press referred to it in a variety of ways, with the most common being "Hit Parade," "The Hit Parade," and even "The Lucky Strike Hit Parade" (see for example "Lucky Strike Hit Parade is Popular," Laredo (Texas) Times, May 21, 1935, p 7). When the show debuted, there was no agreement as to what it should be called.
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